Consumer facing focused health and wellbeing campaigns are an area of excellence for Storm. We have a wealth of knowledge, contacts and experience in this field. We work with innovativing wellnesss and beauty clients to develop brand building strategies and killer launch plans.
We identify strategic associations and partnerships, and create PR-able collateral and trend focused stories. The Storm team thinks beyond the press release and uses today's tactics to meet the needs of the ever changing media and business landscape.
And our strength in food and drink complements our health portfolio. Many food and drink products today have complex messages involving issues of health, ethical and fairtrade, production process and provenance.
So our client experience ranges from functional foods to health clubs and spas, toothpastes to vitamins, pregnancy and babycare products, and we have particular experience of ‘sensitive' health products that tackle consumer issues such as bad breath, stretch marks, male hair colouring, and hair loss.
We have run major health and charitable events such as ‘Commit To Get Fit’ for the Fitness Industry Association, and have worked with Breast Cancer and Prostate Cancer charities on brand-linked promotions.