// INTERNATIONAL COVERAGE
// ROI OF 15-TIMES TOTAL BUDGET
// 40 JOURNALISTS ATTENDED SHOW.
OBJECTIVE
Reaffirm Vitafoods as the market-leading event in the functional foods and nutraceutical calendar and position as a ‘must visit’ show for UK and international buyers.
SOLUTION
A trade media relations campaign was implemented targeting the UK, European, Asian and American food technical media. Run over seven months, the campaign generated news, diary dates and preview features on the show in all key titles to assist with both exhibitor recruitment and visitor promotion. The international press were also invited to attend – a key focus was to achieve a higher press presence, and Storm was on site to run the press office for the duration of the show.
RESULTS
Coverage was achieved in trade media from the UK, France, Germany, the Netherlands, Switzerland and America, resulting in 830,000 opportunities to see and an EAV of £109,593. Press attendance was also up on the previous year’s show, with over 40 international journalists attending. On the strength of these results, Storm has handled the PR for Vitafoods for five years.