// SIX TIMES ROI
// REACHED AUDIENCE OF OVER 60 MILLION
// ACHIEVED OVER 320 ITEMS OF COVERAGE
OBJECTIVE
Help build awareness of bottlegreen alongside its brand redesign with its key consumer audiences, and position the company as the leading premium adult soft drink within the grocery retailing and on-trade media.
SOLUTION
As awareness of bottlegreen as a brand was low, Storm kicked off the campaign with a quintessentially English summer garden party to quickly establish bottlegreen and its drinks in the minds of journalists. This was followed with a launch event for journalists and their children at London Zoo for bottlegreen’s new Junior cordial range. A high-profile media relations programme complemented these events, providing continuous coverage on the product news pages, in testing features and recipe spreads, and in the news media around the elderflower harvest.
RESULTS
In the first 12-months of the campaign, over 320 pieces of coverage were achieved, reaching 62.4 million consumers. Highlights include a feature on BBC News 24 and ITV West on the elderflower harvest, and product coverage in titles ranging from The Times and Sunday Telegraph magazine, to Easy Living, delicious and Fresh magazine. The campaign had an EAV of over £480,000 delivering a six-times return on investment.