// GENERATED NEW BUSINESS LEADS
// CAMPAIGN REACH OF 8 MILLION
// DELIVERED 4 TIMES ROI
OBJECTIVE
Raise the profile of telemarketing agency, Great Guns, to help generate new business and position the founder, Liz Jackson as one of the UK’s leading entrepreneurs.
SOLUTION
A proactive media relations campaign was implemented targeting the national business press, local media around the company’s headquarters in Basingstoke, and vertical titles in areas such as finance, IT, healthcare and consultancies. As well as utilising company news, the campaign also targeted the company and people profile sections and commentary and expert opinion opportunities with by-lined articles.
RESULTS
A number of new business enquiries were received as a result of the media coverage and in general, the company’s reputation and awareness within their particular industries also increased. Coverage ranged from The Sunday Times, ITV’s Thames Valley Tonight to New Business and Call Centre Europe, delivering a reach of 8 million and a four-times return on investment.