// EAV £145,000
// ASSISTED WITH NATIONAL LISTING
// DELIVERED 15% SALES INCREASE
OBJECTIVE
Deliver a campaign that captured the Feel Good spirit and added news during Phase Two of the brand’s launch, to help drive listings and consumer sales.
SOLUTION
Implemented a nine-month celebrity linked campaign in aid of Breast Cancer Care, supporting the brand during the crucial summer sales period through to Breast Cancer Awareness Month in October.
Celebrities were invited to picture their ‘Feel Good Moments’ which were used to generate national media coverage throughout the summer and then auctioned on e-bay for the charity. A Pink Grapefruit drink was also developed to support the campaign and launched in time for the October Awareness Month.
RESULTS
Over £145,000 EAV of coverage was achieved across the national consumer and grocery retail press, and a test listing was secured with Boots and Sainsbury’s Local from October to December as a result of the campaign. In addition, the Pink Grapefruit drink also helped deliver a15% sales increase during this period.