// NINE-TIMES ROI
// OVER 40 ITEMS OF COVERAGE IN TRADE AND REGIONAL PRESS
OBJECTIVE
Build awareness of this young and vibrant company with potential trade partners – department stores, retailers and shopping centres, and create consumer footfall for its outlets in Selfridges and Harrods.
SOLUTION
As a new company with a zero base of awareness within the crowded sandwich and coffee bar market, a profile building campaign within key foodservice and retail trade titles was initially implemented. This focused predominantly on company profiles to build the business’ credentials and healthy eating ethics. This was then complemented by activity in the glossy lifestyle titles in Manchester, London, Birmingham and Swindon with new product and seasonal releases, and sample drops and personalised invitations to in-store demonstrations for key media contacts.
RESULTS
For a small business with limited distribution, the campaign delivered excellent results – over 40 items of coverage in key trade, leading regional and women’s lifestyle titles. This resulted in a nine-times ROI with coverage totalling £50,000.