// INCREASED SHARE OF VOICE IN MEDIA
// CREATED COVERAGE WITH AN EAV OF £220,000
// DELIVERED A FIVE-TIMES ROI
OBJECTIVE
Raise awareness of Checkpoint Systems’ market-leading position, establishing the company as the industry experts and highlighting its USPs, while at the same time communicating the benefits of both its new and existing products and services.
SOLUTION
A proactive media relations campaign was implemented to highlight Checkpoint’s successes and new solutions, reaching customers and sales prospects through business, national and trade publications. News items, by-lined articles, comment features and letters to editors all formed part of the campaign, as well as speaking opportunities and awards.
RESULTS
The campaign ensured that Checkpoint’s share of voice increased considerably in the media. Coverage highlights include CNBC, The Guardian, The Times, BBC Radio 4, BBC Working Lunch, Sky News, Retail Week, Fashion Business International and Packaging News, creating an EAV of over £220,000 and delivering an ROI of five times.