// EAV of £43,655
// TEN ITEMS OF NATIONAL COVERAGE
// REACHED AUDIENCE IN EXCESS OF 25 MILLION
OBJECTIVE
Raise awareness of Active Health Partners (AHP) and position as the authority on absence management and occupational health.
SOLUTION
Storm capitalised on the World Cup to communicate the detrimental effect the tournament would have on UK industry through unwarranted work absence. News desks of the key nationals and broadcast media were contacted on the morning of England’s games to inform them of the increases in absence rates, and its cost to UK business, as a result of people taking ‘sickies’ to avoid missing the kick-off.
RESULTS
AHP was firmly established as the commentator on absence management with the media, and as a result 10 pieces of national print and broadcast coverage appeared on the morning of England’s first game. Highlights included pre-recorded and live interviews on Sky News, two pieces in The Independent as well as items in The Business, Daily Telegraph, Daily Sport and on BBC World Service. AHP reached an audience in excess of 25 million through the campaign, and achieved coverage with an EAV of £43,655.